In a seminar a few weeks ago it was suggested to us that a great brand should be recognisable though the most simple forms, for instance a piece of white paper. We were asked to take said piece of paper and using only that, represent a brand of our choice. I thought that this was an incredibly interesting exercise and wanted to play around with the idea a bit more in my own time. This time including my fondness of photography. Could I use a piece of blank paper and my camera to represent different designers and brands, I have tried to represent a range of different designers and brands of varying popularity to see which ones had the strongest brand awareness.
I wanted the experiment to be quite raw so I haven't edited the pictures at all they are exactly as they were taken.
PRADA
MARCHESA
CHRISTOPHER KANE
ALEXANDER MCQUEEN
ALL SAINTS
My personal favourites are Marchesa and All saints because I feel that I have captures the essence of their brands, I captures the soft etherial nature of Marchesa and the grungy, worn in style that all saints adopts...I have got to say I am quite proud of that last picture.
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