The Art of Instagram

I don't know a single person off the top of my head who doesn't have an Instagram account other than maybe my older relatives. But the art of curating a successful Instagram account that people REALLY want to visit and commend for the aesthetics eludes most of us (Myself Included). Is it simply that we don't have the same 'beautiful' or #blessed lives that those that are instafamous have? Or is it just that we have other commitments and more important things to do than to pose our entire lives for other peoples viewing pleasure?

Don't get me wrong I love Instagram and stalking peoples accounts relishing in the absurd FOMO I get from their projected lifestyles. But I do remind myself that I personally like to experience things rather than capture them and this is why I don't have pictures of 'that' sunset or concert. This is okay. I promise you. It is not normal, I tell myself as I gaze at the beauty of Rumi Neely or Nicole Warne as they drape themselves over beaches or cities such as Venice and Rome. It may not be normal but it is escapism for me I love looking at these accounts and projecting my own ambitions by living vicariously through others.

My account shows the things that I am proud of at that moment in time or I think are pretty. I don't have hundreds of followers or likes but I think my account shows who I am well enough. I follow a range of photographers, bloggers, friends and celebrities that I either fancy or respect. My account is curated for my own personal enjoyment moreover other peoples.

But really what is the difference between my friends or my personal account to these insta famous accounts. We all post curated content, a rose tinted version of our lives for the world to see. What is the art to creating a successful instagram account? I think the most important thing is to have a theme and stick to it everything has to be harmonious or people just aren't interested. To prove this I am going to show you successful accounts who do not belong to celebrities or icons but simply accounts that have gained traction simply through being a successful account that people identify with.

But my favourite Instagram account belongs to the wonderful Laura Zalengea who has used the gallery feature of her account to showcase her photography in a really innovative and beautiful way. I was following her before she started to present her Instagram in this was and it took me ages to figure out what she was doing seeing her pictures presented in parts on my feed confused me. It was only when I visited her page that I realised the genius of what she was doing. 

What is your instagram's aesthetic?